Meet the Artist 

Hi, I’m Lexi . I’m a professional makeup artist and the founder of Allure by Aria, a name inspired by my middle name and my passion for creating beauty that feels uniquely personal to each bride. At 24, I’m proudly based in Myrtle Beach, serving brides throughout South Carolina, North Carolina, Georgia, and beyond for destination weddings.
 

Makeup has been a passion of mine for as long as I can remember. In 2019, I pursued my cosmetology education to earn my professional license, and while still in school, I had my first bridal makeup client. That experience confirmed what I already knew: working with brides was exactly where I was meant to be.

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In 2020, I founded Allure by Aria, and my love for makeup and bridal beauty has only continued to grow. I've connected with so many brides and fellow wedding vendors that have truly made this such a fulfilling career. With multiple years of experience in weddings and professional makeup artistry, I’m deeply committed to refining my craft through ongoing education and hands-on experience. I believe staying inspired and continuously learning is essential to providing the highest level of service to my brides.

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I specialize in on-location bridal makeup, traveling to ensure a seamless, stress-free experience on your wedding day. My signature style focuses on soft, radiant skin and smooth, seamless eye looks that enhance your natural features and photograph beautifully. Every bridal look is thoughtfully customized to reflect your vision, features, and personal style.

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   I love connecting with each bride, learning about her wedding vision, and being part of bringing it to life on such a meaningful day.